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Tuesday, February 2 • 11:35am - 12:20pm
Panel: Optimize Your Company’s NPP Organizational Structure and Process

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  • Deliberate over the stage at which different resources, including market research, competitive intelligence, market access, pricing risk mitigation, etc., should get involved in NPP 
  • Assess what techniques or methodologies people are using to tackle their day to day  
  • Drive innovation early on when faced with limited resources 
Moderators
avatar for Anne Ollivier

Anne Ollivier

Director, New Product Planning, Global Strategic Marketing, Lundbeck
Accomplished value “hunter” across the value pharma chain with 15 years’ experience of finding growth opportunities, from early clinical phases, all the way through launching brands, LCM and LoE strategies. My hunting tools: a broad marketing experience to master prescribers... Read More →

Speakers
avatar for Chris Benecchi

Chris Benecchi

Vice President, Global Head of Commercial Excellence, Alexion Pharmaceuticals
Chris has consistently delivered novel therapies to those suffering from serious conditions in both specialty care and rare disease. Through experience in US and Global commercial leadership roles at J&J, Takeda, Acorda, UCB, and now Alexion, Chris has a distinct perspective on critical... Read More →
avatar for Buket Grau

Buket Grau

Vice President, Head of Early and External Product Commercialization, Biogen
Buket Grau brings more than 20 years of commercial, strategic, and operations experience in the healthcare industry. She is currently Head of the Early and External Product Commercialization group at Biogen. Previously at Biogen, Ms. Grau served as Asset Executive for the Acute Neurology... Read More →
avatar for Avi Kogan, Ph.D.

Avi Kogan, Ph.D.

Senior Director, Head of New Product Commercialization, Alnylam Pharmaceuticals
Avi Kogan is the Head of New Product Commercialization at Alnylam, where he leads commercial strategy and market opportunity assessments for research, candidate, and early stage clinical programs.  Avi was previously a New Products Leader at Takeda; led Multiple Sclerosis franchise... Read More →

Tuesday February 2, 2021 11:35am - 12:20pm EST
  General Session

Attendees (21)